A brief introduction to the Power Brands responsible for
bringing about these prestigious awards—
The Economic Times
Having recorded an astounding growth over the past couple
of years, Economic Times has emerged as the most widely circulated
business daily in India and stands second among the world’s
financial dailies, after The Wall Street Journal. It has a
daily readership of above 650,000 copies. Economic Times was
first published in 1961 by India's largest media group, Bennett,
Coleman & Co Ltd.
Interestingly, Bennett, Coleman & Co are also the publishers
of The Times of India, the Navbharat Times, the Maharashtra
Times, Femina, and Filmfare. Thus, these companies are often
popularly referred to as the Times Group. The Economic Times
has various editions like the ET Global Edition and editions
specific to the major Indian cities. The content of The Economic
Times focuses on key Domestic and International economy, business
and market news. Brand Equity, ET Travel, Corporate Dossier
and ET AutoMania are weekly supplements of Economic Times.
Acer India (Private) Limited
Since its founding in 1976, Acer has constantly pursued the goal of
breaking the barriers between people and technology. Focused on marketing
its brand-name IT products around the globe, Acer ranks as the world's No.
3 vendor for total PCs and No. 2 for notebooks, with the fastest growth
among the top-five players. A profitable and sustainable Channel Business
Model is instrumental to Acer's continued growth, while a successful merger
of Gateway Inc. as a wholly owned subsidiary completes the company's global
footprint by strengthening its presence in the U.S. and enhancing its
strong position in Europe. Acer Inc. employs 5,300 people worldwide.
Estimated revenue for 2007 is US$14.06 billion.
Acer India, the Indian subsidiary of Acer Inc, came into being on 9th
September 1999. Adopting a product focused approach combined with
result-oriented channel programmes has led Acer to emerge as one of the
most reputed brands in PCs and notebooks.
In order to effectively cater to its customers, Acer India has established
a vast network of customer service centers in more than 100 cities.
Headquartered at Bangalore, Acer India also has its branch offices setup at
New Delhi, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad, Ahmedabad, Pune,
Nagpur, Cochin, Guwahati, and Chandigarh. Acer India helps achieve the
Group's goal of making computer technology easier to use and affordable to
varied segment and for varied needs.
Intel Technology India (Private) Limited
Intel, a US based multinational corporation, was established
in 1968, as Integrated Electronics Corporation and based in
Santa Clara, California, USA. Being a leading manufacturer
of microprocessors and specialised integrated circuits, the
company laid its strategy to build specialised products for
emerging markets with different needs than the rest of the
computing world. In view of this, Intel had set shop in Bangalore,
which is the company's biggest non-manufacturing operation
outside of the US. Intel’s platform definition centre
in Bangalore was established with an aim to define locally
relevant computing solutions based on Intel technology. Its
mission states “Delight our customers, employees, and
shareholders by relentlessly delivering the platform and technology
advancements that become essential to the way we work and
live”.
Intel is also associated to socially relevant causes like
The Intel® Teach Program which is a worldwide initiative
to help classroom teachers learn how best to use technology
to improve teaching and learning. In India, the Program was
launched in February 2000 and has spread to more than 35 cities
nationwide. A total of 7, 26, 964 teachers have been trained
under this program so far.
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